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← All coursesWhy Good Design Dies5 levels · 22 lessons

The gap is doing the grouping~8 min
You looked straight at it~7 min
What it can do is not what it says~6 min
What you already failed to notice · Review~5 min

Everyone would click it~7 min
You have seen it four hundred times~7 min
You knew too much to test it~7 min
Why you cannot see your own work · Review~5 min

The one already selected~7 min
Fewer options is not a law~7 min
What a screen asks you to hold~7 min
Why the good option loses · Review~5 min

Judged before they read it~7 min
The end is what they remember~7 min
They stopped trying~7 min
They already had one that worked~7 min
Why they leave · Review~5 min

The quiet review~7 min
We already committed~7 min
The deadline was a design decision~7 min
Know the limits of what you just learned~7 min
Why the good design died in the room · Review~5 min

Course

Why Good Design Dies

You are a psychological subject too. So is the room your design died in.

Start free: The gap is doing the grouping